A logo is not just a symbol, but the face of a brand. It speaks volumes about the products, services, values, and history of a company. A logo can also serve as a distinctive trademark that requires official registration. In this article, we will walk you through the process of creating a unique and effective logo with the help of Turbologo’s online designer.
Understanding the Importance of a Logo
Even though various company signs have become synonymous with the brand, the logo distinguishes itself as the most crucial aspect. A logo symbolically or allegorically expresses the essence of the company. This can be achieved through graphical and/or verbal techniques.
All logos can be classified by image into three categories – picture, text, and picture and text combined. Trading and business organizations usually resort to the latter as it is more convenient and efficient for combining the emblem and a short name of the company.
How to Create a Logo Online
Before creating a logo online with Turbologo, it is essential to gather all the necessary information and inspiration for designing it. The Turbologo website offers galleries with examples to act as inspiration, while studying the logos of other companies can allow you to identify their advantages and flaws. It is imperative to ensure your logo design is not entirely a copied version but rather taking inspiration from different nuances that you find appealing.
In addition, you should create several sketches of the future logo, utilizing various styles, fonts, symbols, and icons. One of these sketches may serve as the basis for your final logo.
Understanding Your Target Audience
The main purpose of creating a logo is not just to be trendy, however, it should be useful primarily for the company. It is necessary to comprehend who your targeted customers are, what they like, their preferences and values, among other things, to ensure your logo evokes the appropriate feelings and emotions that your target audience requires, thus creating a positive impression.
Creation Guidelines
An effective logo can only be achieved if certain guidelines are followed, including:
- Simplicity: A simple design makes it more easily recognizable and memorable.
- Memorability: A well-designed logo should stand out from other logos.
- Durability: A logo should remain relevant for a long time.
- Versatility: A high-quality logo will always look great in any environment and in any form.
The Form and Color of a Logo
The shape of a logo influences the impression it leaves on people. Different shapes evoke different emotions, and it is essential to decide what you want your logo to convey and the best shape to achieve it. Similarly, the color of the logo also reflects the company’s personality, with certain colors having specific meanings.
The Turbologo Process
Creating a logo with Turbologo is a straightforward process:
- Go to the Turbologo website.
- Enter your company name.
- Choose your favorite design.
- Make necessary adjustments.
- Save your work.
- Download the final logo.
We hope these tips and tricks will be of great help in designing the best logo for your company. Good luck!
